These days, most of the U.S. population are on social media. With so many people connected through platforms such as Facebook, Twitter, Instagram, and Pinterest, many people think they’re experts at social media. However, when it comes to using social media platforms as a form of advertising, there are certain skills that you must have to execute a successful campaign. Here are the ten commandments of social media marketing for your business.
You Must Pay Attention
When it comes to executing a successful social media marketing campaign, knowing your audience is key. That means you should be good at researching and analyzing trends to see what your target audience likes and dislikes and what will get them interested in your product or service before you try to reach out to them through social media.
Quality Over Quantity
You should strive to create quality content before you press share. People consume content at an alarming rate and if you don’t take the time to ensure you put out something worth reading, then you may find yourself with a missed opportunity to reach a potential customer.
Have a Good Call to Action
Figure out what you want to get out of your social media campaign and capitalize on it. If you want to drive traffic to your website, you should make sure your website is visually-appealing and has clean, easy-to-read content. You can find a website builder online to help you create an appealing site that customers will want to visit time and again.
Many businesses dream of creating content that will go viral and make them millions but the reality is that no social media marketing campaign is an overnight success. It takes a great deal of patience for your hard work to pay off so don’t be disappointed if you don’t see immediate results because chances are your campaign is still raising awareness about your business.
People love authenticity and can tell when a real person is talking to them or when a company has set up computer-generated response for dealing with customer questions. If you can’t answer questions in real-time, get to them as soon as possible and thank them for reaching out. Anything you can do to add value to the customer experience won’t go unnoticed.
Don’t Try to do it All
Instead of trying to do it all at once and spreading yourself out across multiple social media channels with a broad marketing strategy, choose a couple that make sense for your demographic and create highly focused campaigns that will resonate with your target audience.
Sharing is Caring
Follow other businesses and industries that make complement yours and share their content whenever you can. You’ll find that often, people will reciprocate your gesture and share your content as well.
Be Prepared to Pay for Reach
You may have dreams of creating the perfect shareable post that will catch on and make its way across the internet, but that doesn’t happen as often as you may think. Part of exciting a successful social media campaign includes paying to ensure your message reaches its target audience. A little can go a long way and is often worth the money you spend.
Maybe you can increase sales by offering a coupon that customers can only get by visiting your social media page, or you can collaborate with other businesses to create a campaign that gets an even wider reach since they’ll share it on their page with their followers.
Tap The Influencers
Don’t underestimate the power of social media influencers. They often have large followings so if you can, partner up with one to have them share your brand on their page for a wider reach than a paid campaign might offer you.
When properly researched and executed, social media campaigns can be a huge success for small businesses and entrepreneurs. Remember to be patient and to have fun engaging with your audience and watch it pay off with increased awareness and sales.