Why do you need to know about web design and web development as a social media marketer? Well, a lot of the job doing social media is promoting content for your company site, and you want to know how to wield that site as effectively as possible. You don’t just want to get followers, likes, favorites and retweets. You want truly justify the expense of social media marketing by helping the company get sales.
This is true whether your selling fresh squeezed apple juice or high-end sports cars. So let’s get into how to yield your companies website for the best results, and what you need to know about web design to do so.
- A good website is optimized for conversions, and some pages or pieces of content convert better than others.
- Using analytics or working with digital marketers, find those pages and spend a larger part of your time driving people to those pages.
- When remarketing to visitors through social advertising – it’s now time to focus heavily on conversion. Utilize ‘landing pages’ to remarket the things people visited for before. If they visited a page on ‘power tools’, re-market the landing page for power tools – or better yet use dynamic ads to serve the exact product they’ve expressed interest in.
Five keys to making sure your website and social media marketing are working together:
- Don’t publish click-bait titles on social media unless your website delivers on the promise.
- Make sure to share other people’s content as well, so that your social channels don’t just feel like a one-sided platform for your website.
- Talk to your web designer or web design team if you see certain types of promotions, pages or items doing really well on social media but the website could use more of them. Really clear and efficient communication between social media teams and those responsible for the website is super important.
- Ideally, social media teams have access to the website they’re promoting and can quickly run up a page or a post showcasing something new if the spirit moves them – a sense of empowerment and the ability to act on instinct means a lot on social media and a website should be a tool in your arsenal.
- Every success in web design and the effectiveness of a website revolves around ‘trust factors,’ ‘telling the story and presenting benefits visually and with emotional clarity,’ and ‘call-to-actions.’ If you don’t have clear call to actions, the website isn’t visually telling the story of the benefits and doesn’t have badges and testimonials as trust factors – you might need to give your web design and development team a nudge.