4 Steps Every Entrepreneur Should Take Before Launching a Social Media Campaign

Launching a social media campaign is an effective way to draw more attention to your brand, products, and services. Just ask Adidas. Their #allin or nothing campaign earned them 1.7 million Twitter mentions, 32 million YouTube views, and a total social media growth of 6 million new followers. Not too bad at all.

However, crafting a social media campaign worthy of these types of high-level numbers starts long before the campaign itself actually kicks off. So, if you’re interested in achieving a higher degree of success with your next social media crusade, here are four steps that you can take that will help you achieve that goal.

Step 1. Update Your Online Content

If your social media campaign is successful (which is the goal!), you’re going to be drawing more traffic than usual back to your website and any other online content you have. Even if that isn’t your specific goal, more and more people are going to want to learn about you, so they’ll naturally likely decide to check you out.

When they get there, do you want them to see a site that looks like it was put up years ago and never updated, or would you like them to find a site that is fresh and new? Of course, the obvious answer is the second one, which means taking the time to update your online content so it looks great when your visitors arrive.

Having a current site shows your target audience that you’re a company that cares enough about yourself to create a solid first impression and that you care enough about them to stay up on the latest trends. It also makes your brand more appealing, increasing the odds that they’ll want to engage with you longer term.

Step 2. Schedule Concurrent Sales and Promos

Because you’re going to be increasing the buzz around your company, that makes a social media campaign the perfect time to also release some sales and promotions. This way, you get your audience not only excited about what you do, but about how much money you can potentially save them now that they’ve found you.

Not sure what type of sales to run? The promotions that tend to work best for small businesses include: 2-for-1 sales, buy-one-get-one-free sales, discounted coupon codes, and limited product availability. You might also consider offering daily deals or surprise free gifts (like 20% off if they return to their shopping cart after leaving it before placing an order).

Step 3. Know How You’ll Measure Your Results

The only way you’ll know if your social media campaign is effective is if you actually measure its results. This involves keeping track of any increases in engagement based on your calls to action.

For instance, if your social media campaign directs people back to your website, you’ll want to know if your traffic spikes after certain posts. To keep this data separate from your normal traffic, one option is to buy a different domain name. This way, you’ll know that any traffic that goes to that page is a direct result of your social media campaign.

Buying a domain on LCN.com – make sure to pick the most appropriate suffix from all the options you would get to choose from

Step 4. Schedule Regular Reviews

Finally, schedule regular reviews to go over your results and determine whether you’re hitting your desired targets. If you are, great! If not, make some tweaks to your campaign, set a new review date, and see if your changes improve your results.

Social media campaigns can be extremely effective, not only for growing your online presence, but for growing your business as a whole. By taking these four steps beforelaunching your next campaign, you’ll put your company in better line for both.

Image Credit: Pexels

The Top Social Media Tools for Entrepreneurs

As a small business owner, social media can be a big challenge. While most entrepreneurs know they need to be on it, being great at it is an entirely different ball game; and with how stiff the competition can be in your industry can seem slightly overwhelming. However, with the right tools, social can be a breeze, which is why we’ve compiled a few of our favorites for small business owners. Check them out below:

Social Steeze

As a small business owner, being able to prove engagement on your social accounts is crucial. If you’re not familiar, engagement is how often others like, comment on, or repost your content, which is essentially the biggest way your prospective audience will gauge how popular your page is. After all, no one feels confident following a page with a lot of followers but not a lot of engagement as it gives the appearance of paying for fake followers or bots. A good way to get Instagram followers fast is with Social Steeze, which has real people going out to engage with your posts.

What’s great about Social Steeze is that their traffic is completely organic, giving your page the boost it needs to start garnering a new audience without it looking forced or faked. They also know to follow certain procedures with Instagram, for example, as noted by Omnicore Agency, users are more likely to engage during the week than on the weekends. Furthermore, Social Steeze also has a great knack for giving you the right amount of engagement where it’s not overkilled, as well as looks and sounds like a real audience. All-in-all, this is one of the best social media tools out right now, and something you should consider if you’re looking to boost your Instagram traffic in no time.

Buzz Sumo

These days, an important aspect of social media marketing is having influencers post about your page. Yes, no matter if it’s the voice of an athlete, prominent tastemaker, musician, or any other figurehead, the voice of an influencer can mean quite a bit. As noted by eMarketer, 48 percent of marketers say they’ll increase their budget for using more influencers in 2018, which is a testament to how much of an impact they’ve seen with it over the years. Because it can be difficult to know which influencers to reach, companies like Buzz Sumo can provide the perfect solution.

Essentially, Buzz Sumo is an aggregator that lets you know what the most popular posts and influencers are. This can be especially helpful in setting parameters for such as who is the most popular for your industry, for example, if you’re a local restaurant then pairing up with a local or regional tastemaker. Furthermore, with a straightforward user experience, Buzz Sumo can make your own content shine through the rest. Check them out if you’re interested in studying what the best of the best are up to.

Sprout Social

A big part of being a masterful social media manager for your small business also includes becoming a master of social media management. While that might sound like a lofty goal, social media management is much more intuitive than you might think, especially if you have the right platform. And while there’s a mixed bag of social media platforms out, Sprout Social is geared towards the top of the list.

If you’re not familiar, social media management platforms like Sprout Social essentially give you the tools you need to track your results, run tests/analytics, and even schedule your content for the most optimal time. Furthermore, they also can help with diving into demographics too; for example, as noted by Wordstream, approximately 81 percent of millennials check Twitter at least once per day, which if you were looking to run a successful post geared towards them, then diving even further into what time they’re checking will be crucial. With an easy-to-use system for social management, Sprout Social is a product you should consider adding to your arsenal.

Visage

Finally, one of the most vital elements for success on social is consistency through every facet of your brand. Yes, from your caption to your design, an expectation is that your look stays the same, giving new visitors a sense of trust and legitimacy the first time they visit your page. This not only helps with perception but profits as well, because as noted by Inc, brands that focus on consistency in their image show increased revenues by 23 percent. And if your small business lacks the design or creative acumen to accomplish this, then utilizing a service like Visage might be your best bet.

Visage enables you to create visual content that’s cohesive to your brand, as well as easy for your team to pick up on too. With a simple layout, it’s relatively instinctual to get started with, moving around your colors and items into the perfect layout. Furthermore, with an array of different offerings, Visage also can help you stay consistent across the board, including reference guides, as well as an easy click-and-drag system for content. Overall, if you and your team don’t have much design experience, then Visage is an excellent tool to get started with to ensure your social content is on-point.

What are some social media tools your small business has found helpful to use? Comment with your insights below!